Ethical business

Nestle, that huge company that markets baby milk powder in the third world has succumbed to moral and competitive market pressures by announcing its first Fairtrade product - the four fingered Kitkat.

Its cocoa farms have been manned by child slave labour so it is the effort of organisations like StopTheTraffik that have persuaded customers, including school children to stop buying chocolate that comes from such unfair practices. As other companies such as Cadburys moved to Fairtrade, Nestle could only follow.

Stop the traffik's cheerleader, Ruth Darnley, was on my train this morning, delighted at Cadbury and Nestles moves. Despite being blond, petite and female, she and Stop the Traffik have taken on these giant organisations and through the power of the customer got them to change their behaviour and stop traffiking slave labour.

High fives to Stop the Traffik.